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Glossary

Everose gold

A plain-language definition of Everose gold — what it is and why it matters on a Rolex.

Everose is Rolex's proprietary 18-carat rose gold, introduced in 2005. By adding a small amount of platinum to the gold-and-copper alloy, Rolex stops the pink colour from fading over time — an issue that can affect ordinary rose gold — so an Everose watch keeps its warm hue for life.

Pink that doesn't fade

Rose gold gets its colour from copper, and over years of exposure to sweat, chlorine, and UV, that copper can leach and the pink can dull. Rolex's answer was Everose: an 18 ct alloy with a touch of platinum that locks in the rose tone permanently. Rolex casts it in its own foundry.

Everose appears across the range — solid Everose Day-Dates and Yacht-Masters, and Everose Rolesor (two-tone with steel) on Datejusts and the Root Beer GMT-Master II.

Everose gold FAQ

Everose gold, answered.

What is Everose gold?

Everose is Rolex's patented 18 ct rose gold, introduced in 2005. A small amount of platinum in the alloy prevents the pink colour from fading over time.

Does Everose gold fade?

No — that is the point. Ordinary rose gold can lose its pink as copper leaches out, but the platinum in Everose keeps the colour stable for the life of the watch.