GMT-Master II · Nickname guide
The red-and-black GMT — discontinued in 2007 and quietly climbing.
Reference
16710
Years
1989–2007
Also called
—
Bezel / dial
Red & black aluminium
Below: what makes the Coke (16710) distinctive, what to verify before buying, and how it fits the Naples collector scene.
The Coke colourway — red and black — appeared on the GMT-Master II 16760 (the Fat Lady) and continued on the long-running 16710. When the 16710 was discontinued in 2007 and replaced by ceramic references, Rolex offered the new Cerachrom in Pepsi and Batman but never a two-colour red-and-black ceramic insert.
That makes the Coke a closed chapter: an aluminium-bezel watch only, increasingly collectible as the last of the five-digit-era GMTs.
What to verify
In Naples
As a discontinued, aluminium-bezel reference, the Coke is a collector's pick rather than a showroom buy — the kind of watch that surfaces in Naples through private sales and estate pieces. Condition of the bezel and dial matters more here than with a current model.
We are an independent reference, not a dealer: we cannot sell you a Coke or appraise one. What we can do is help you read the reference and know what separates a correct example from a cobbled-together one.
Coke FAQ
No. Rolex has only made the red-and-black “Coke” with an aluminium bezel, chiefly on the 16710 (1989–2007). The modern ceramic GMT line offers Pepsi, Batman, Root Beer, and Sprite, but not a Coke.
Because it is discontinued and never returned in ceramic, the Coke 16710 has appreciated as a vintage-modern collectible. Clean, original examples are the ones to seek; condition drives value.
The Coke is most associated with the 16710, and the colourway also appeared on the earlier 16760 Fat Lady. Both use aluminium bezel inserts.
Naples has an active Rolex market through retail, boutiques, and private sales — but Naples Rolex is an independent reference, not a dealer. We don't sell or broker watches. Use this guide to verify a Coke before you buy, wherever you find it.